Thursday, July 28, 2011

Master for Business Analytics in Singapore

There is a rapidly increasing demand for Business Analytics professionals in data rich service sectors of Singapore like Financial Services, Retail, Marketing, and Supply Chain. Those who do not know this rapidly emerging IT domain: "Business analytics (BA) is the practice of iterative, methodical exploration of an organization’s data with emphasis on statistical analysis.  Business analytics is used by companies committed to data-driven decision making." It helps the companies making right decisions by providing right knowledge and insight. It is especially fruitful job in Singapore since Singapore has a large financial services presence in nearly all domains of finance such as insurance, retail banking, investment banking and private banking.

Singapore Management University (SMU) provides the first post-graduate program to address the rapid demand for Business Analytics professionals across service sector industries. It trains IT professionals to plan and apply Business Analytics solutions. SMU curriculum is co-designed and delivered with firms in healthcare, retail, supply chain, hospitality, entertaintment and tourism. SMU holds an information session on July 30 2011 in the School of Information Systems. More info can be found at this link.



Singapore Management University was ranked 28th out of all business schools in the world by Webometrics (Ranking Web of World Business Schools) in Jan 2011.

Business Analytics (BA) and Business Intelligence (BI) are usually used used interchangeably, there are some key differences and Business Analytics is not BI. Business analytics makes extensive use of data, statistical and quantitative analysis, explanatory and predictive modeling, and fact-based management to drive decision making. Analytics may be used as input for human decisions or may drive fully automated decisions. On the other hand Business intelligence is more about querying, reporting, OLAP, and "alerts".(Source : Wikipedia - Business Analytics)