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Churn Prediction
Focus only on 5% of your customers who are 90% likely to leave.Know who they are and how they behave.Take the right actions to the right customers at the right time by decreasing your marketing costs.

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Predict Purchase Propensity
Increase the positive return of such campaigns up to 90% and learn why and how the marketing campaigns are made effective against which customer group.

Monday, February 3, 2014

Sales Management and Customer Analysis Demo

The Sales Management and Customer Analysis is a popular domain where Business Intelligence and Analytics is applied. In this demo for sales managers and individual reps, a high level dashboard, product, region, and customer focused analyses, and of course a full set of transaction level detail is covered. It also features a nice demonstration of QlikView 11 Comparative Analysis - allowing reps to identify target customers that have purchased certain sets of products but have not purchased other sets.

You can see the demo video below. If you want to play around with it on your own here is the link to download self-executive Business Analytics application as well as Overview documentation. The package also includes a link to web based version of this demo which can be accessed by mobile devices.

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