Tableau subscription pricing model

Tableau Software is finally making the big change in the way it sells its business intelligence products: they have announced their new Tableau subscription pricing for all its products, including Tableau Desktop and Tableau Server. These new pricing model will potentially lower the threshold for users looking to gain access to a full-fledged analytics platform.

Tableau subscription prices are now as below :

• Tableau Desktop Personal subscription price is US$35 per user per month
• Tableau Desktop Professional subscription price is $70 per user per month
• Tableau Server subscription price is US$35 per user per month
• Tableau Enterprise offerings prices are not public but this is also available under  Tableau subscription model.

Tableau perpetual prices are $1000 for Tableau Desktop Personal, $2000 for Tableau Desktop Professional and $1000 for Tableau Server per user. The perpetual model also comes with 20% yearly license maintenance.

Since Microsoft Power BI entered the market 2 years ago, there is a growing market pressure on Tableau and its rival Qlik to lower the prices or provide flexible subscription models. This new Tableau pricing model is in line with customer demand and industry trends, and will significantly reduce the initial expense of deploying Tableau business intelligence. Under subscription model, customers will also gain full access to frequent product updates without having to purchase a perpetual software license.

“Many customers have told us they prefer to purchase software through a subscription model to more easily access the products they want, reduce upfront expenses and increase flexibility,” said Adam Selipsky, president and CEO of Tableau.

Tableau subscription pricing offers affordable access to one of the best Business Intelligence solution available today.

This move will make it easier for Tableau to compete in a very crowded BI market. Tableau customers surveyed for Gartner’s Magic Quadrant were always happy overall with Tableau software, but they were often frustrated with the company’s rigid pricing policies.

Tableau's rival Qlik has also announced their subscription model this year in January.