Marketing Performance Analysis Dashboard

Marketing data analysis allows marketing people to align strategies to address market shifts, customer sentiment, and developing trends. Used correctly, a data analysis dashboard for marketing can boost marketing ROI through better targeting and campaign performance.

This Marketing Performance Analysis Dashboard, named Marketing 360, is an online business intelligence demo app brings together data from multiple sources into a one-stop-shop view. Analyze Marketing's performance across the organization from digital performance of the website to pipeline and install base engagement.

The demo application is composed of below screens to analyze different details and aspects of the marketing data :

Marketing Performance Dashboard View - Summarizes Awareness (Total Visits), Pipeline (Number of Opportunities Created) and Engagement (Net New Logos).

Awareness View - This section analysis visits to company site through Web, Social Media and Inbound (CRM).

Pipeline View - This section shows overall pipeline, marketing contribution to this pipeline as well as marketing influenced pipeline.

Engagement View - This section analysis penetration, community and partners.

The application is freely accessible online. To access it, fill in Data Analytics with Qlik Demo/App Request Form and don't forget to select Marketing Performance Analysis Dashboard from drop-down menu).

Marketing 360 - Marketing Performance Analysis Dashboard

Tableau subscription pricing model

Tableau Software is finally making the big change in the way it sells its business intelligence products: they have announced their new Tableau subscription pricing for all its products, including Tableau Desktop and Tableau Server. These new pricing model will potentially lower the threshold for users looking to gain access to a full-fledged analytics platform.

Tableau subscription prices are now as below :

• Tableau Desktop Personal subscription price is US$35 per user per month
• Tableau Desktop Professional subscription price is $70 per user per month
• Tableau Server subscription price is US$35 per user per month
• Tableau Enterprise offerings prices are not public but this is also available under  Tableau subscription model.

Tableau perpetual prices are $1000 for Tableau Desktop Personal, $2000 for Tableau Desktop Professional and $1000 for Tableau Server per user. The perpetual model also comes with 20% yearly license maintenance.

Since Microsoft Power BI entered the market 2 years ago, there is a growing market pressure on Tableau and its rival Qlik to lower the prices or provide flexible subscription models. This new Tableau pricing model is in line with customer demand and industry trends, and will significantly reduce the initial expense of deploying Tableau business intelligence. Under subscription model, customers will also gain full access to frequent product updates without having to purchase a perpetual software license.

“Many customers have told us they prefer to purchase software through a subscription model to more easily access the products they want, reduce upfront expenses and increase flexibility,” said Adam Selipsky, president and CEO of Tableau.

Tableau subscription pricing offers affordable access to one of the best Business Intelligence solution available today.

This move will make it easier for Tableau to compete in a very crowded BI market. Tableau customers surveyed for Gartner’s Magic Quadrant were always happy overall with Tableau software, but they were often frustrated with the company’s rigid pricing policies.

Tableau's rival Qlik has also announced their subscription model this year in January.

Best freelance Data Mining, Web Scraping, Data Extraction,Excel CSV jobs

If you are looking for a freelancer or someone to outsource services of Web Scraping  / Data Mining/ Data Extraction from any website according to your instructions, read on. Fiverr, one of the most popular online freelance or micro service provider market, has a very good gig at your service.

Fiverr level 2 seller Hotopilams has this gig titled "I will do Data Mining, Web Scraping, Data Extraction,Excel CSV job" on Fiverr with 5 star reviews and 667 customers as of the writing of this post.

Starting from 5 USD per gig, he will write data mining scripts that will automatically extract data from the website you need. He also offers data extraction from .pdf, .txt, .csv excel, Access, MySQL. The final data can be delivered in many formats like XLS, CSV, SQL, TXT, DOC, PDF etc. All you need to do is to try to describe your needs as much as possible (exact site URL + the fields you need).

Freelance Data Mining, Web Scraping, Data Extraction,Excel CSV job

Qlik Sense subscription pricing model

Qlik has finally announced the general availability of its Qlik Sense Cloud Business Platform. Qlik Sense tokens on cloud will now be available for only 25 USD per user per month. With this addition, Qlik Sense now offers following cloud pricing models :

• Qlik Sense Cloud Basic is free,
• Qlik Sense Cloud Plus is priced at 20 USD per user per month,
• Qlik Sense Cloud Business is priced at 25 USD per user per month.

Qlik Sense Cloud Basic and Plus are for individuals. Basic model has a limitation to share your dashboards with up to 5 users. The newly announced Qlik Sense Cloud Business targets groups and teams and features collaborative and operationalized analytics with group-level governance, coauthoring workspace and automated data refreshes.

Qlik Sense perpetual pricing model has 2 options : Qlik Sense Desktop is free and Qlik Sense Enterprise is 1,500 USD per user and also requires 20% annual license maintenance.

Qlik Sense cloud subscription pricing model

Qlik Sense licensing is based on a flexible and simple token model. Qlik customers buy tokens and are able to allocate and reallocate these tokens to adapt to changing usage needs over time. Tokens can be allocated by customers to either named individuals who need frequent access to the system, or to pools of access for groups of users who use the system infrequently.

For more information about Qlik Sense token licensing download Qlik Sense Token Licensing PDF.

Optimization and Scenario Based Sales & Operations Planning (S&OP) for Manufacturing Webinar

Although the computer technology as well as the available advanced planning and scheduling platforms has matured to a level to provide advanced optimization based Sales and Operations Planning for many manufacturing facilities within a very reasonable budget, most companies still deploy old school, cumbersome and very slow S&OP processes.

In this webinar, Associate Professor Caner Taşkın from Bogazici University (VP of Technology in ICRON Technologies) presents how mathematical optimization is accessible for Sales & Operations Planning thanks to advances in computer technology and proven optimization engines like ICRON. He also presents some real life examples of optimization and scenario based S&OP.

Mr. Taşkın starts with an introduction to S&OP and then details how modern S&OP process should be. Later in the webinar, he gives case studies and sample implementations of Optimization and Scenario Based Sales & Operations Planning using ICRON Technologies.

Optimization and Scenario Based Sales & Operations Planning (S&OP) for Manufacturing Webinar 

About ICRON Technologies

Founded in 1992, ICRON Technologies Inc. is a leading developer of Advanced Planning, Scheduling (APS) and Optimization solutions for manufacturing, distribution, MRO and Services organizations. Once deployed it allows large enterprise companies to improve their supply chain operations by better streamlining inventory keeping, production (constraints), and sourcing of material including lead time with forecasted demand. More than 70 customers used the software today including ASML, Singapore Airlines, Rolls Royce, Bridgestone, DHL, Ford, Rohm & Haas, and others. The company is headquartered in Amsterdam with R&D in Istanbul and an office in Singapore. 
www.icrontech.com

Twitter Analysis Dashboard demo

Twitter is one of the most influential and important social media site on the planet today. Most companies want to know (or should want to know) what people are talking about them, their products and competitors. Which companies get tweeted about most? Us or competitors? How does the sentiment trend over time for us and competition?

It is obviously impossible to manually track hundreds and thousands of tweets about your company and competition to get a sense of market sentiment. You need an automated twitter analysis tool to help. Like a Twitter Data Analysis Dashboard.

Here in this post, we will introduce a sample Twitter Analysis Dashboard which nicely summarizes publicly available data. The Business Intelligence platform used here is Qlik Sense. The application uses  Qlik Web Connectors  to extract Twitter data and automatically loads and visualizes the data for you.

You can access the application using this link : Twitter Analysis Dashboard. The dashboard is available online and you can play around to get sense of how modern business intelligence platforms can help you to analyze publicly available social media data.

Twitter Analysis Dashboard Qlik Sense. This sample dashboard helps you to analyze the number of tweets and retweets of the airlines to see which airline gets mentioned the most and if the tweets have a positive or negative sentiment.

Sentiment Analysis using Twitter data. How does the sentiment trend over time for the companies?

ICRON Technologies Advanced Planning, Scheduling and Optimization in Singapore

ICRON Technologies B.V., a Netherlands based Advanced Planning, Scheduling and Optimization solution provider is setting up an office in Singapore. ICRON Technologies Asia Pacific will serve South East Asia and East Asia markets to help companies to solve their planning, scheduling, supply chain network optimization, demand planning and S&OP problems.

ICRON Technologies has more than 20 years of experience in Advanced Planning, Scheduling and Optimization and their solutions are used in some well established companies like ASML, Vestel, LG, Singapore Airlines, Rolls Royce, Bridgestone, Perfetti van Melle, etc. The company builts these solutions on their Advanced Planning and Scheduling engine and is known for fast implementation times hovering around 3 months. Their product family includes :

- ICRON Advanced Planning and Scheduling (ICRON APS) - Enterprise level finite capacity planning and scheduling solution offering offers a clear, cost-effective migration path to full-function supply chain optimization.

- ICRON Capacity Planning (ICRON CP) - Enterprise level supply chain network optimization solution providing strategic and tactical (long-term) planning of supply chain network including customers, production facilities, distribution centers, warehouses and transportation routes.

- ICRON Demand Planning (ICRON DP) - With ICRON DP, companies can accurately model their multiple forecasting inputs creating their unique forecasting algorithms and methodologies to drive forecast improvement across all types of products (fast- and slow-moving, lumpy, short life cycle, trending, steady, highly seasonal, causal driven) on different levels across your value chain. It introduces demand optimization to your organization by applying mathematical optimization techniques to identify the best combination of price and promotion to achieve desired sales, gross margin, inventory or market share objectives.

ICRON Advanced Planning and Scheduling system.

- ICRON Sales and Operations Planning (ICRON S & OP) - ICRON S&OP helps companies keep demand and supply in balance and achieve synchronization among different functions in the organization by rapidly generating high-quality plans and enabling ad-hoc scenario analysis.

About ICRON Technologies

Founded in 1992, ICRON Technologies Inc. is a leading developer of Advanced Planning, Scheduling (APS) and Optimization solutions for manufacturing, distribution, MRO and Services organizations. Once deployed it allows large enterprise companies to improve their supply chain operations by better streamlining inventory keeping, production (constraints), and sourcing of material including lead time with forecasted demand. More than 70 customers used the software today including ASML, Singapore Airlines, Rolls Royce, Bridgestone, DHL, Ford, Rohm & Haas, and others. The company is headquartered in Amsterdam with R&D in Istanbul and an office in Singapore.